Download Resume Here
ALEXANDRA WATTS
alxnwtts@gmail.com
EXPERIENCE
Audience Engagement Producer — Capital B News (Remote)
Nov 2022 – Jan 2026
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Led creation, scheduling, and optimization of social content for national audiences across platforms.
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Designed original Instagram carousels and custom visual formats, increasing engagement and improving story comprehension.
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Contributed to 3× growth in social audience through platform-specific storytelling and audience strategy.
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Contributed to work nominated for an Online News Association (ONA) award for Instagram feed excellence.
Youth250 Bureau Member (Consulting) — Made By Us (Remote)
Jan 2025 – Jan 2026
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Selected for a national cohort consulting civic organizations, museums, and newsrooms ahead of the U.S. 250th anniversary, including WGBH on educational content for Ken Burns’ The American Revolution.
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Contributed to partner consultations associated with a 47% increase in youth engagement.
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Participated in strategy workshops on civic engagement, history content, and youth audience development.
Audio / Podcast Producer — The Arizona Republic | azcentral.com
Oct 2021 – Nov 2022
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Launched and produced a bioscience podcast focused on science reporting and community impact.
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Adapted complex scientific research into clear, engaging audio stories.
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Collaborated with newsroom reporters to convert print stories into audio formats.
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Mentored high school students in audio storytelling and podcast production.
Associate Producer — WFAE (NPR Charlotte)
Jun 2021 – Oct 2021
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Produced live radio shows featuring local and national experts.
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Researched and pitched show topics on deadline, informed by current events.
Civics Reporter — WFAE & Charlotte Mecklenburg Library (via Report for America)
Jun 2020 – Jun 2021
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Selected for a first-of-its-kind public radio and library collaboration focused on community-centered journalism.
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Hosted and produced a podcast translating frequently asked community questions into accessible audio content.
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Surveyed audiences and developed digital resources in response to community needs.
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Produced content that helped increase Black listenership to 31%, an all-time high for the station.
Reporter — Mississippi Public Broadcasting
Jun 2018 – Jun 2020
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Selected as one of 13 reporters from 740+ applicants for a competitive public media fellowship.
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Expanded Mississippi Delta coverage, quadrupling the number of stories from the region.
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Reported and produced award-winning series on historic flooding and rural community impact.
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Published reporting nationally on NPR, PBS, and USA Today, reaching millions.
Podcast & Audio Reporter — Arizona PBS
Jan 2018 – May 2018
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Reported sustainability and climate stories across Arizona in partnership with Elemental and public media outlets.
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Collaborated on multiplatform storytelling reaching 2 million Arizona households.
HONORS + FELLOWSHIPS
Gwen Ifill Mentorship Program Fellow — International Women’s Media Foundation
Next Generation Radio Fellow — NPR
Public Insight Network (PIN) Bureau Member — American Public Media
AWARDS + RECOGNITION
Online News Association — Finalist, Excellence in Social Media Engagement (Small Newsroom)
Edward R. Murrow Award — First Place, News Series (Regional)
Associated Press Awards — First Place, Radio Achievement & Documentary Series (LA/MS)
College Innovator of the Year — Associated Press Media Editors
EDUCATION
Arizona State University
Master of Mass Communication
Bachelor of Journalism
SKILLS
Audience Engagement, Content Strategy, Platform Optimization, Visual Storytelling, Community Engagement, Social Media Content Creation, Instagram Content Strategy, Social Media Analytics, Social Media Management, Podcast Production, Audio Reporting, Voiceover, Multimedia Production, Graphic Design, Content Management, Adobe Creative Suite, Canva, Sprout Social, Hootsuite, Bluesky