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Alexandra Watts

Innovative storyteller growing audiences through social Media + Multimedia storytelling

  • I grow audiences through platform-oriented storytelling. 

    As an audience engagement producer, I helped grow a nonprofit newsroom's analytics to...

    • 4.4M+ Instagram Impressions

     

    • 234% Engagement Increase

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    • 1.1M+ Annual Reels Views

  • Sinners.webp

    I helped drive a viral story.

    I created visuals, social content, and scheduling for a Capital B story on Sinners that went viral. The story highlights that Clarksdale, Mississippi, where the film is set, does not have a movie theater.

     

    The coverage led to a screening and Q&A with director Ryan Coogler.

  • My design-work and storytelling is nationally recognized. 

    An Instagram feed I created content for, was recognized by the Online News Association. Some of my own original templates and formats were included in the submissions. 

  • 7c78adc5-01b9-4a77-863d-9a8df25376e2-Melina_Walling-5708_NOF (2).webp

    I turn complicated stories into compelling ones

    I created, produced, reported, and hosted "The Lab," a bioscience podcast. I took complex topics and made them accessible with engaging storytelling. 

    You can listen to the podcast here. 

  • I understand how content performs and why

    I manage social media feeds and use data to guide strategy, schedule posts, and improve performance. I use this data to focus on what resonates with audiences and adjust content accordingly.

  • I grow audiences through platform-oriented storytelling. 

    As an audience engagement producer, I helped grow a nonprofit newsroom's analytics to...

    • 4.4M+ Instagram Impressions

     

    • 234% Engagement Increase

    ​

    • 1.1M+ Annual Reels Views

  • Sinners.webp

    I created visuals, social content, and scheduling for a Capital B story on Sinners that went viral. The story highlights that Clarksdale, Mississippi, where the film is set, does not have a movie theater. The coverage led to a screening and Q&A with director Ryan Coogler.

    I helped drive a viral story.

  • My Instagram work with Capital B was recognized by the Online News Association. 

    My design-work and storytelling is nationally recognized. 

  • I created, produced, reported, and hosted "The Lab," a bioscience podcast. I took complex topics and made them accessible with engaging storytelling. You can listen to the podcast here. 

    I simplify complicated topics to inform and engage

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